- The preteen craze for singer Justin Bieber.
- Genius marketing term created by Bieber’s handlers to dominate the 8-Cougar demographic.
- Symptoms include: heart palpitations, shrieking and night terrors; similar to the New Kids On The Block epidemic in 1989.
- How can your company or brand market itself virally like #BieberFever?
Related Tags: #ViralMarketing #Branding #90sHatFashion